Web Development
Energy Tech Summit
A bold new site for an electrifying event
Some logos obscured to respect third-party brand guidelines.
The Client
WIRED is a leading technology and culture magazine that explores the impact of innovation on business, politics, design, and society. Known for its forward-thinking journalism, it connects readers to the trends and ideas shaping the future of the digital age.
The Brief
The Interflow team was tasked with building the website for a new event which saw a collaboration between WIRED and Octopus Energy: The Energy Tech Summit.
Having previously used a no-code website builder for other events, WIRED had grown frustrated with the limited scope for customisation and sought a fully bespoke site that would allow for better representation of its brand and that of its event partners.
Other key requirements included an integrated CMS for content management, enhanced SEO, Google Analytics integration, and linking to an external ticketing platform for ticket sales.
The site was designed by Studio H+ and built by Interflow.
The Solution
We built a fast, engaging site that served as both a marketing platform and an information hub for attendees.
Showcasing Related Content
The Articles section includes links to topical editorial content from WIRED. Not only does this provide extra reading material for interested readers, it also drives traffic to the main WIRED site and serves as an SEO enhancer.
Balancing Creativity with Functionality
Thoughtful design allows for sleek features such as biography overlays on speaker card interactions.
Beautiful Thumbnails, Efficient Architecture
Rather than displaying generic, off-brand YouTube players, we're overlaying custom thumbnail images. Clicking on the image removes it and starts playing the embedded YouTube video. If the video is paused, the thumbnail returns.
This allows for a custom look without having to host the videos ourselves, keeping costs down and performance up.
The Results
The website the Interflow team delivered met all the requirements and was completed ahead of schedule. The site exceeded expectations from a branding perspective and post-launch ticket sales were strong. After the inaugural Energy Tech Summit event in London, we were kept on to build the site for the following year's instalment in Berlin.
Every part of the project was clear, collaborative, and focused on results. We couldn't be happier.
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