Web Development
WIRED Health
An exciting new site for WIRED's long-standing annual event
The Client
WIRED is a leading technology and culture magazine that explores the impact of innovation on business, politics, design, and society. Known for its forward-thinking journalism, it connects readers to the trends and ideas shaping the future of the digital age.
The Brief
Interflow was originally brought in to build a new event website for the annual WIRED Health event which was undergoing a significant rebrand for its 10th anniversary. The following year, we were tasked with another overhaul to move away from the "10th anniversary" branding, in collaboration with external design agency, Studio H+.
Having previously used a no-code website builder, WIRED had grown frustrated with the limited scope for customisation and sought a fully bespoke site that would allow for better representation of its brand and fulfilment of sponsor branding requests.
Other key requirements included an integrated CMS for content management, enhanced SEO, Google Analytics integration, and linking to an external ticketing platform for ticket sales. An integrated form for data collection was also required.
The Solution
We built a fully custom site that served as both an information hub for attendees and a platform for engaging future event partners and prospective attendees.
Dynamic Speaker List
Speakers and sessions are added in the CMS and displayed on the site immediately. Adaptive layouts ensure that it always looks polished, no matter how many items there are.
"Partner With Us" Page
A page dedicated to helping potential sponsors discover some of the benefits of sponsoring WIRED events. CTAs are included around the site to drive relevant traffic there.
Data Collection Opportunities
We built a PDF download form into the site. To download the full agenda in advance, visitors are asked to provide their email address and other related information.
The Results
The website Interflow delivered met all the requirements and was completed ahead of schedule. The site is distinctive in its branding and it feels like a complete entity rather than a set of templated sections stitched together. It balances creativity and functionality beautifully and has seen a noticeable increase in ticket sales.
The website finally feels like a true extension of our brand and it's driving real results - great momentum since launch and a notable increase in ticket sales.
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